Monday, June 9, 2008

Back after a break, moms get a fair deal

WORKPLACES are beckoning women who left their careers midway to take care of families. Scores of companies across sectors are wooing them back not just to improve their talent pipeline, but also balance their diversity scale.
    Take the case of PepsiCo India. The cola major has tied-up with Jobstreet.com to offer employment opportunities to the career-oriented women who want to re-enter their professional lives. This, says the company,
will help take its diversity & inclusion (D&I) initiative forward. The roles already on offer include market research professionals, project managers and quality control manager. It's a mix of part-time and full-time jobs to allow flexibility to these women.
    In PepsiCo India, the percentage of women employees on its rolls has gone up from 5% to 20%. The company is also in talks with 15-20 other companies including Microsoft, IBM, Fidelity and Ceat Tyres, to take the initiative forward. "We need consumers' representation in the workforce to understand their
needs. Besides, we need them to be equally efficient," says PepsiCo India HR director Pavan Bhatia. "An initiative like this will help us find such women who are highly qualified and could be a part of Pepsi as well as the workforce in general."
    Through this partnership, both the companies will collectively provide work opportunity to talented and career-oriented women who had to discontinue corporate careers for their families for a few years and are now keen to return.
PepsiCo plans flexible jobs
    IT will, of course, be with some altered working conditions to balance home and work. PepsiCo India along with Jobstreet have been working on the roles and opportunities for the last one year that can be offered to them. PepsiCo India is also evaluating flexible roles internally and will be offering flexible options, work from home options going forward.
    That's the need of the hour for women who want to start working again. Or else, the country will lose a vital source of already-trained and experienced chunk of professionals. Gurgaon-based Debjani Dey, who quit her job four years back to take care of her baby, wants to join the productive cycle but the constraint is, she needs a company and a profile that will help balance her work and family. It has been 2-3 months that she started her search, she is yet to get her perfect fit.
    shreya.biswas@timesgroup.com 




0 comments:

  © Blogger templates The Professional Template by Ourblogtemplates.com 2008

Back to TOP